About us

We hit the nail on head

We set up our business in 1997. Since then we have been displaying excellence in Integrated Marketing Communications. Since 2003 we have transformed into Rodolux and operate as a cooperative that combines specialists and experts in integrated marketing communications, journalists, IT wizards and capable consultants.

We define ourselves as theoreticians and practitioners in Integrated Marketing Communications and thus we can work for wide range of branches.

For the past 20 years of business practice we have won a number o awards:

We are also experts in marketing communications theory. We have published dozends of scientific articles and a book concerning our theory of hegemonic brand.

The origins of our company name are a bit ironic and derives from ‘KLAKA”, which means:

– applause that claquers beat during someone’s performance or

– a group of claquers present at a given performance, appearance, etc.

Ethymologically KLAKA (according to The Dicitonary of Foreign Terms) is borrowed from French
word „claque” and commonly means „paid applause”. It also means a groupe of people who are payed to give applause –
commonly a person who is being payed for applauzing a commissioned performance.

We put every effort to be creative in everything we do thus we have established our numerology. It indicates how we approach our tasks.

  1. You have got to know how to look at things: try to look at things from different perspectives and angles, refresh your framework every time.
  2. Visualize your though/Map your thoughts: a proper mapping of your thoughts will help you to understand a given information more thoroughly. Augment your view/perspective. Only numerical and mathematical approach to thoughts and data makes them stiff and inflexible.
  3. Let yourself a free flow of thoughts/a free stream of thoughts/ Take your thoughts for a free ride.A true creativity is about generating excellent ideas. Sometimes the path to is rough and bumpy. Don’t validate initial ideas. Let them flow. Take notes of the best and polish.
  4. Build new associations: constantly create new dots to join and rejoin new ideas. Like LEGO bricks and pieces.
  5. Join what is disjointed / apply solutions, impressions, concepts from one domain to another.
  6. Look at two sides to everything / Consolidate things that exlude one another and you can only conceptualize them when they are dissociated.
  7. Look at „different worlds” / seek analogies, paralles, similarities and apply solutions implemented there to your domain.
  8. Focus on serendipity / Don’t ignore unexpected resolutions and associations. Be attentive and chisel them into a final idea.
  9. Be a team player / Brainstorming in a group seems a perfect idea to stir your creative juices and complement each other in generating an excellent idea.

Our mission is coveyed in Samuel Beckett’s words:

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail Better”.

(“Zawsze próbowałeś. Zawsze przegrywałeś. Nieważne. Spróbuj znowu. Przegraj znowu. Przegraj piękniej”)

We are also inspired by Mother Nature:

No doubt we are close to Klaxons and Echoes as well as high mountains to which we are heading 🙂